Lockdown number two is here and it’s a strange time for all of us. If you run a business and you’re worried about what you could be doing from home, here are 5 things you can do during Lockdown that can help your business online.
Set up ways for people to order from you online
If people can’t come to your shop, bring the shop to them. Make it easy for them to order from you online! If you have a website use plugins such as WooCommerce and Shopify so people can order products directly from your website. They also allow you to take payments through things like Paypal, so it really couldn’t be any easier.
When it’s busy it’s easy to upload images and forget to name them properly. But those images can help your Google ranking if you give them titles and descriptions. If you find that you have a bit more time, go through your website’s media library and give each image a title and a description that includes keywords you want to rank for.
Re-engage with people online
When your business is in full flow during normal working hours, it’s really easy to neglect your social media platforms, in particular engaging with other people. But engaging with your customers and other businesses can increase your sales, engagement and reach. This is particularly important for platforms that focus on conversations and encourage interaction between accounts like Twitter and Instagram, because both of those platforms like to connect you with people that you know or interact with a lot.
Keep posting on social media
Because the majority of people will be at home or working from home at the moment, you can get high levels of interaction now throughout the day. Before lockdown it was advisable to post early morning or evening as people get home, but with more home workers you can more flexible with your timings, posting earlier or even as late as 9pm. However, its important to note that although you want to promote your business, don’t come across too salesy. Post behind the scenes photos, what you’re doing to keep yourself positive and other things so that you can connect as a person as well as a business.
Stay positive and look out for one another
It’s a strange time for everyone, and everyone’s business will be in the same boat more or less. So as we’re all in this together, make sure you share and retweet other local businesses’ news and content. They’ll appreciate it and more often than not they’ll share your content too. Remember to keep your feed positive; it’ll keep your engagement high and you never know which of your customers will appreciate the positivity.
And that’s our list. Get in touch with us today to find out the ways we can help. Stay safe and stay positive everyone.