A great business logo design can be a huge asset when building a business and can be used in a wide variety of ways to increase awareness of your company by your potential clients.
Logos should be both widely appealing and eye catching and of course they have to be suited to the business they are representing and the media in which they are to be used.
For most small businesses it can pay to keep logo design simple, especially in the type of image used. Images should be suitable or even representative of the business itself to promote recall, for instance a tiger is unlikely to be easily associated with an electrical business, whereas a spark or coiled cable is clearly relevant.
Simple designs with little if any text are usually a good idea too as the detailed text becomes illegible when the logo is used at small scales. Some designers can make photos work in logos but for the most part they are not a good idea.
It’s also important to think about how the logo will be used. For instance will its size and colour work well as a website logo? Will it look right when used in a business card? What about in a large print advert?
Logos that have a square rather than rectangular layout are often a good idea as it can make them more suited to uses such as printing on to promo material or website logos. Consider including your brand name only if it is short and memorable.
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