Email marketing can be great way to get leads and build relationships but does email marketing still work in 2021.

Social media advertising is growing in popularity, it is still no match for a digital marketing strategy that includes email. With all the new social media tools available, email marketing can seem outdated. But this isn’t the case.

Here is a graphic from that shows how email marketing can help a business.

There are still many reasons why email marketing works and why you need to use it.

  1. Email is simple.
  2. Email is affordable.
  3. Email gives you personalisation.
  4. Email gives you segmentation.
  5. Email is measurable (ROI).
  6. Email gives you reach.
  7. Email gives you permission.
  8. Email gives you intimacy.
  9. Email gives you flexibility.
  10. We are email users. (The power of habit.)

The most cost-effective marketing channel for any B2B or B2C business is undoubtedly email. It’s an online goldmine, and if you’re not marketing with email, you’re missing out.

Email marketing is still a powerful tool for businesses, but it’s important to use it the right way. It’s also important to understand why email marketing is still so essential for businesses. Our hope is that you enjoyed our blog about effective email marketing. If you have any other questions about using email marketing, please don’t hesitate to contact me anytime at

Thank you for reading, we are always excited when one of our posts is able to provide useful information on a topic like this!

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