- DIY Frustration: You tried doing it yourself to save some money, lured by the promise of it being simple only to discover that it’s not. Errors you don’t know how to fix and the content and visuals aren’t working well together.
- Abandonment: It was built on a platform that is no longer around, do you remember MySpace? Maybe the developer has disappeared or is just avoiding your calls. It could be you have an old site but you can’t recall who did it, where it was hosted or how to log in.
- Cost: You’ve sunk a lot of money into it already and even though you’re not happy, you can’t justify spending anymore on it.
- Abusive Relationship: Your current web developer doesn’t encourage you to add content and charges a lot when they do it as well as taking forever to make the changes.
- Website Shame: You pretend your website doesn’t exist so you direct potential clients to your Facebook business page.
- Misrepresentation: The functionality and design is outdatedand it no longer reflects your business and expertise.
- Beauty Queen: You have all those beautiful sliders with on-point messaging. It’s called “banner blindness” and it’s real. Your website has good looks but it’s not an effective 24/7 sales tool for your business.Have you experienced any of the above with your website?
How we can help.
Let’s take a look at what goes into building a website.
Why does it cost a minimum of £1k to build a brand and website that markets your business and converts casual browsers into loyal clients?
The Power Plan
The first step with any potential client is a brief chat to decide if we’re a good fit.
If we are, we will ask our web build clients to do the Power Plan BEFORE we give an estimate.
This is a full-proof way for the client to get an accurate cost PLUS a written actionable plan that will tell you exactly how the site is going to get built, the schedule, and the post-launch strategy.
During this critical 90-minute call we discuss:
- Business: Your history, buying process, what content and visual assets you have in hand, and what will need to be created.
- Client: Your client persona (who you WANT to work with even if you’re not working with them YET.) Understanding that ideal client’s problems and your solution(s).
- External Factors: Where you fit into the market and your differentiator-both perception and reality. Also your competitors, your social media, and google set up and traffic analysis.
- Strategy and Tactics: What kind of opportunities exist for marketing and growth. Email list building, sales funnels and/or content marketing. Also, any other functionalities that need to be taken into consideration.
After our conversation, we do the research considering all of the above. It’s several hours of analysis and strategy.
If someone simply sends you a quote for your website build and knows NOTHING about your business, how can that website truly reflect what YOU do?
Users are so savvy now they will form an opinion about your website in 0.05 seconds to determine whether they’ll stay or leave.
10 Steps to Getting a Website
- Choosing your business domain name – Go for the web address you really want. This is your business!
- Hosting and Security – We use WordPress to build sites and host websites with a UK based hsting company. So far they have been excellent even if not the cheapest, their response times are quick and they available 24/7.
- Custom Content Created to Convert – Content IS the most important part of your website after hosting and security! It’s where your potential client gets to know your services and it shows how to buy those services.We focus A LOT on content and provide it for our clients. It’s important not only for brand and marketing messaging but for basic SEO and search.
- Effective Design – A professional design is attractive and easy to read and comprehend. It has intuitive navigation, web-accessible color contrast, white space, minimal line lengths, and an effective color scheme that syncs in with your company’s niche and ideal client’s needs.The typography, photography, and/or illustrations evoke the desired emotional responses and solidify your brand identity in the mind of your potential client.Organisation and composition are pleasing to the eye and makes sense on all devices. This is where a lot of non-designers get tripped up because responsive design usually requires some styling make a site look good on mobile.
- Branded imagery – Custom photography may seem like a luxury but along with custom content, can make or break your site looking legit. Often small businesses rely on stock imagery with concepts and models we’ve all seen a hundred times!
- Functionality and Usability – Your website HAS TO LOAD FAST. People bounce if it doesn’t. Other considerations are contact and feedback forms, necessary info like hours of operation, opt-ins, subscribing to your newsletter, social sharing, and displaying services in a clear, concise way.
- Active Blog or News – An active blog tells your clients you care about keeping them informed of your latest events, services, and industry-related information. It also helps to establish you as a trusted resource and an authority. It’s critical to helping your online ranking too. Google’s search algorithm relies partly on fresh content and page duration-time spent by visitors on a web page. The more time spent on your site, the more engaged visitors are in your content.
- Offsite Reviews – You want to include review services such as Google and Yelp to help generate qualified local leads for your business.
- Client Testimonials – Video and written testimonials can be used throughout your website to promote your business. It also demonstrates your skills, services, and commitment to your clients.
- Google Setup – Google offers free tools you can use. All business owners should set up and regularly update their Google My Business page. Utilise Google Search Console and Google Analytics to see who is coming to your website and where they’re coming from.You can also see which pages and posts are the most popular and what’s getting the most clicks. Use your analytics and traffic data to strategize, see what’s working, what’s not, what needs to be changed, and how to spend your marketing budget.
There are many factors to take into account when you decide how to get a website you love. If you’d like to have a free review of your site just get in touch.